Rise of the Rugged: Based on the True Ci Distribution Story

For over two decades now, Ci Distribution (Ci D) has been supplying its way to greatness. Established in 1990, Ci D was in the business of delivering a vast array of hardware devices, ranging from components and scanners, to pcs, laptops and mp3 players. In other words, it was in the business of providing the equipment which we have now come to accept as everyday-essentials.

Fast-forward to 2014, Ci D began to invest its efforts in what has now become its main vein of specialisation: distributing ruggedised devices through the reseller channel. These tenaciously resilient pieces of hardware have been afforded more than your average five minutes of fame, from helping formulate the game-changing decisions of the Wimbledon umpires, to providing life-changing solutions for emergency ambulance services.

Owing to its successes in the reseller channels, Ci D saw fit to undergo an expansion of its team, with this year welcoming six brilliant new members of staff. Moreover, in addition to being armed with what has now become a team of 11 sales people, Ci D have a dedicated marketing resource helping them increase brand awareness and further raise their status within the market. Specifically, they have been assigned a member of the marketing team who is capable of offering them a bespoke marketing service, aligned to suit their unique brand – a brand which has now been encompassed in a new logo.

Acquiring its own brand inevitably signifies a bespoke brand image and service, and consequently, a bespoke identity. For this reason, a delineation of Centerprise and Ci D as being two separate brand entities was voted a natural and progressive way forward. The positive aftermath of such a decision is embodied in Ci D’s being listed by the CRN awards as a Specialist Distributor of the Year finalist.

But don’t just take our and their word for it; here is what Ci D business unit manager, Emma Loveless, had to say about the promising future that awaits:

“I am delighted with the re-branding which we hope will now reassure the market that Ci Distribution operates with its own identity. We have a solid strategy in place for growth that will ensure our customers can have the right products for their verticals. It is going to be a challenging but exciting year ahead.”

ENDS

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Editor’s Notes

Centerprise International

For over 30 years Centerprise has been acknowledged as one of the largest and most respected IT providers in the UK. A real British success story, Centerprise has developed a steadfast reputation for delivering large scale IT projects within the Business, Defence, Education, Government and Healthcare sectors.

For more information on Ci, visit: www.centerprise.co.uk/about.html

For more information, images or quotes please contact Nour Bahgat at the press office on:

E:             nour.bahgat@centerprise.co.uk

DD:         01256 378230