Wednesday, 25 January 2017

Media Release 25/01/2017

With the launch of yet a new partnership, Basingstoke-based distributor, Ci Distribution, will ship out a wide range of ASRock products, including the small-form Beebox PC, Mainboards, and – in the near future – the G10 gaming Router. Ci Distribution believes that this widened product range, along with its wide market reach in the UK, will allow ASRock to drastically expand its presence.

With 3C design concepts, "Creativity, Consideration, Cost-effectiveness", ASRock explores the limits of motherboard manufacturing whilst simultaneously paying attention to environmental issues, developing products with the consideration of being eco-friendly.

Ci Distribution Business Development Manager, Darren Perks, stated:
"ASRock is a quality addition to our portfolio. The Mainboard products are well-recognised and received in the reseller community and give us a strong offering in the component and system build market place. We are also excited about the range of powerful mini PC's in the Beebox brand name, which will appeal to a number of markets. Moreover, it's an ideal time to launch our partnership with ASRock as they introduce their new-look KabyLake Motherboards."

Ci Distribution will work closely with ASRock to increase the channel exposure of a rapidly growing range of products. Ci D has already taken on the full range of Intel 200 series and will look to soon stock the entire portfolio.

ASRock Account Manager, Jack Yang, said:
"We are extremely delighted with the appointment of Ci Distribution as a Distribution Partner for our Mainboard and Mini PC range of products. I am looking forward to working with them and growing this segment alongside their ever-increasing vendor offering. Ci Distribution has an experienced team, headed up by Iain Gillogaley and Darren Perks, working on expanding their non-rugged portfolio. They offer an appealing route to market with the professional integration facilities they have at their disposal, as well as the services they are looking to blend into their offering to the channel, which will enhance their strong position in the market."

Ci Group Commercial Director, Jon Atherton, said:
"I am proud to be able to witness Ci D growing from strength to strength. In addition to our already promising portfolio, we have a number of great vendors which we aim to bring on board this New Year; I am more than optimistic about what the future holds for this fantastic team."


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